Vuse x Complex: Power Your Hustle

The project was commissioned by Ogilvy | Social.Lab and aimed to showcase the versatility and appeal of the Vuse ePod 2 through targeted influencer marketing. To achieve this, I worked closely with the Ogilvy | Social.Lab team to produce engaging video and motion content that would resonate with Vuse’s online audience.

These videos were eventually featured on a sponsored Complex article, as well as Vuse’s social channels, helping the brand reach a wider audience and position itself as a leader in the electronic vaping market. Overall, it was an exciting project that challenged me to think creatively and adapt quickly, and I was honoured to be a part of it.